Document Date: 08 October 2007

Client:	Magic Seaweed	Sales Network:	Unanimis Consulting Limited
Client Services Contact:	Maureen Appenteng	Ad Ops Manager:	Alastair Jensen
Email:	dipti.pandya@unanimis.co.uk	Email:	alastair.jensen@unanimis.co.uk
Phone:	+44 20 7299 7470	Phone:	+44 20 7299 0996

Overview

Unanimis use the DART ad-server to serve all it's ad's. The tags explained in this document are our own custom javascript that make the implementation and maintenance of the DART tags much simpler our clients.

The code comprises of two sections. The main section is for setting some important values that are common across the whole page, and also for defining the function that creates the DART tag that will request an ad from the server. You only need this bit of code on the page once, so it should be placed in the <head> section.

The second bit of code is the call to the writeDart function. This is required everywhere you want an ad to display. You just need is to paste the function call into your page and add the size of ad you want as the parameter.

Tag Code

Ad Tag Initialisation

The following code is required in the <head> section on every page where you display an ad.

<script type='text/javascript'><!--//<![CDATA[
    // Zone the current page is part of
    var unanimis_zone = 'other';
    // Key=value pairs for targetting information. eg: 'gender=male;age=26';
    var unanimis_kv = '';

    // Site identifier (do not change this)
    var unanimis_site = 'PRI';
    // Code to create ad-tag...
    var unanimis_loc = escape(location.pathname);
    var unanimis_path = unanimis_loc.substring(1).split('/');
    if (typeof(unanimis_kv) != 'undefined' && unanimis_kv.length>0)
        {unanimis_kv = ";"+escape(unanimis_kv).replace(/%3D/g,'=').replace(/%3B/g,';');}
    else {var unanimis_kv = '';}
    if (location.protocol == 'https:')
        { unanimis_zone='ssl'; var unanimis_http='https:'; }
    else { var unanimis_http='http:'; }

    var rsi_segs = [];
    var segs_beg = document.cookie.indexOf('rsi_segs=');
    if (segs_beg >= 0) {
      segs_beg = document.cookie.indexOf('=',segs_beg)+1;
      if (segs_beg > 0) {
        var segs_end=document.cookie.indexOf(';',segs_beg);
        if (segs_end == -1) segs_end = document.cookie.length;
        rsi_segs=document.cookie.substring(segs_beg,segs_end).split('|');
      }
    }
    var segQS="",segArr=new Array();
    for (var i=0;i<rsi_segs.length && i<20;i++){
      segArr.push("rsi="+rsi_segs[i].split("_")[1]);
    }
    if(segArr.length) segQS = ";"+segArr.join(";");

    function writeDartPreroll(sz) {
        writeDart(sz, "preroll", unanimis_zone + "_preroll");
    }
    function writeDart(sz, pos, zone) {
        if (typeof(sz) == 'undefined') { return; }
        if (typeof(pos) != 'undefined' && pos.length>0) { pos = ';pos='+pos; }
        else { pos = ''; }
        if (typeof(zone) == 'undefined') { zone = unanimis_zone; }
        if (typeof(document.unanimis_dfp_ord) == 'undefined')
            { document.unanimis_dfp_ord = Math.floor(Math.random()*999999999); }
        if (typeof(document.unanimis_dfp_tile) == 'undefined') {
            document.unanimis_dfp_tile = 1;
            var unanimis_dfp_dcopt = ';dcopt=ist';
        }
        else {
          document.unanimis_dfp_tile++;
          var unanimis_dfp_dcopt = '';
        }
        document.write('<scr'+'ipt language="JavaScript" '+
            'type="text/javascript" '+
            'src="'+unanimis_http+'//ad.uk.doubleclick.net/adj/P4542.'+unanimis_site+'/'+zone+
            ';kw='+unanimis_path.join(',')+
            ';tile='+document.unanimis_dfp_tile+unanimis_dfp_dcopt+
            ';true=1'+unanimis_kv+segQS+pos+';sz='+sz+
            ';ord='+document.unanimis_dfp_ord+'"></scr'+'ipt>');
    }
//]]>--></script>

Zones

Zones are the most common form of targeting for advertising. Zones generally follow the logical channel tabs or structure for a site. In the above code the zone is set to other:

var unanimis_zone = 'other';

This is the default value, but you must change it for pages in these areas of your site for targeting advertising. See below for details.

Homepage

For the Homepage you need to use the following:

var unanimis_zone = 'homepage';

Other

For all other page you can use the default:

var unanimis_zone = 'other';

Ad Tag Output

The code in the previous section creates a Javascript function that makes it simple to output ad tags. Here is the code you need to to add to your page to call these functions and output ad tags.

We have identified that your site needs the following ad placements.

468x60
120x600
300x250

If you can see ad's displaying in the orange boxes then everything is working correctly. If any of the boxes are empty then you may need to check with your Ad Operations Manager that there is an ad targeted to your site for that size.

Banner (468x60)

Example Banner:

Please copy this code to your website, where you would like this ad to appear.

<script type='text/javascript'><!--//<![CDATA[
    writeDart('468x60');
//]]>--></script>

Sky (120x600)

Example Sky:

Please copy this code to your website, where you would like this ad to appear.

<script type='text/javascript'><!--//<![CDATA[
    writeDart('120x600');
//]]>--></script>

MPU (300x250)

Example MPU:

Please copy this code to your website, where you would like this ad to appear.

<script type='text/javascript'><!--//<![CDATA[
    writeDart('300x250');
//]]>--></script>